A dead giveaway for a shady dealership is lack of transparency. Plenty of car buyers are used to digging deep on the internet to look for more information on the car they’re interested in. In fact, most people think endless research is simply part of buying a used car.
But it doesn’t have to be. If you know what to look for, you can find a dealership that shows you the cars you want — and is totally transparent about their past.
A transparent dealership wants you to be able to avoid long internet searches for the facts. In fact, there are dealerships that actually provide you with information that most dealers tend to hide. When you’re searching for an honest dealership with nothing to hide, you should look for transparency before you even show up for the test drive.
While you’re shopping a dealership’s selection, you should be able to find out about the car’s flaws and history right from the page on the website.
And a transparent dealership will include a tool that allows you to specify the exact vehicle configuration you want before even visiting the dealership — so you can find your dream car.
Once you’ve found the perfect car, all the smaller details should be included on the information page.
You know you’re looking at a transparent, honest dealer when they include even the most miniscule flaws on the information page. A great dealer will include recalls, rebates on the information page. And they’ll include any other facts that you might otherwise have to search for. They want you to avoid playing detective for hours online, and make a quick, well-informed choice.
Find the best and most honest dealerships when you take a look at their shopping tools and their car description pages. More transparent product pages and more specific shopping tools mean you’ve found an honest and thorough dealer.